American Family Field Rules
# Comprehensive Guide to Rules and Policies at American Family Field American Family Field, located at Brewers Way in Milwaukee, Wisconsin (ZIP 53214), is the iconic home of the Milwaukee Brewers and a premier venue for baseball games, concerts, and other events. As a state-of-the-art stadium with a retractable roof, it accommodates up to 41,900 fans and emphasizes safety, accessibility, and enjoyment for all attendees. Understanding the venue’s rules and policies is essential for a smooth experience. This in-depth guide covers key policies based on official guidelines from the Milwaukee Brewers and MLB, ensuring you’re well-prepared. Always check the official Brewers website or event-specific details for the latest updates, as policies can evolve. We’ll dive into each area with practical advice, exceptions, and tips to help you navigate your visit effectively.
Accessibility
American Family Field is committed to inclusivity, complying with the Americans with Disabilities Act (ADA). Wheelchair-accessible seating is available throughout the stadium, including field-level, terrace, and club levels, with companion seats nearby. Elevators and ramps provide easy access to all areas, including restrooms, concessions, and parking. Assistive listening devices, captioning services, and ASL interpreters can be requested in advance for events. For those with mobility needs, courtesy shuttles operate from parking lots to entrances. Sensory-inclusive accommodations, such as quiet zones and sensory bags (containing noise-canceling headphones and fidget tools), are available at guest services. If you require special assistance, contact the Brewers’ accessibility team at least 48 hours before the event. Parking for individuals with disabilities is plentiful in Lots A, B, and Preferred Parking, with valid placards required. The venue also offers Braille signage and large-print programs upon request, ensuring a welcoming environment for all fans.
Animals & Service Dogs
Pets are generally not permitted inside American Family Field to maintain a safe and hygienic environment for all guests. However, certified service animals are welcome as per ADA guidelines. These must be trained to perform specific tasks for individuals with disabilities and remain under the handler’s control at all times – leashed or harnessed unless the disability prevents it. Emotional support animals, therapy dogs, or comfort animals do not qualify as service animals and are prohibited. Upon entry, inform security about your service animal; they may ask about its tasks but cannot demand documentation or demonstrations. Service animals are allowed in all public areas, including seating and concessions, but must not block aisles or occupy seats. Clean-up is the handler’s responsibility, and any disruptive behavior could lead to removal. For events like “Bark at the Park” (dog-friendly games), special rules apply, including vaccination proof and designated seating – check the Brewers’ schedule for these exceptions.
Age Requirements
Age policies at American Family Field vary by event type. For Milwaukee Brewers games, children under 3 years old are admitted free if they sit on a parent’s lap, but all others need a ticket. Concerts and non-baseball events may have stricter rules; for instance, some shows require attendees to be 18 or 21+ with valid ID for alcohol service areas. Minors under 16 must be accompanied by an adult for all events. Family-friendly sections, like the Kids Zone, have no specific age limits but encourage supervision. Unaccompanied minors may be denied entry or escorted out if behavior is an issue. Always review event-specific guidelines on Ticketmaster or the Brewers site, as age restrictions for VIP areas or alcohol purchases are strictly enforced with photo ID checks. This ensures a safe atmosphere, especially during high-energy games or concerts.
Bag Policy
To enhance security and speed up entry, American Family Field enforces a clear bag policy similar to MLB standards. Bags must be clear plastic, vinyl, or PVC and no larger than 12″ x 6″ x 12″. Small clutch purses (up to 4.5″ x 6.5″) are allowed without being clear. Medical bags and diaper bags are exempt but subject to inspection. Backpacks, coolers, and large totes are prohibited unless for medical reasons. All bags are screened via walk-through metal detectors or handheld wands. Pro tip: Leave non-essential items in your vehicle to avoid lines. Storage lockers aren’t available on-site, so plan accordingly. This policy reduces congestion at gates and aligns with post-9/11 security enhancements, making it easier for families and groups to comply.
Entry and Security
Gates open 90 minutes before Brewers games and vary for other events – check your ticket for specifics. Re-entry is not permitted except in emergencies, so plan to stay inside. Security includes bag checks, metal detectors, and pat-downs if needed. Prohibited items must be discarded or returned to vehicles; no storage is provided. Enhanced measures, like facial recognition for some events, may be in place. Arrive early to avoid crowds, especially at popular gates like Home Plate or Left Field. Tailgating is allowed in parking lots but ends when gates open. For safety, report suspicious activity to ushers or text the Brewers’ security line. COVID-era policies have evolved, but masks or proof of vaccination may return based on local health guidelines.
Food, Drink & Alcohol
Outside food and non-alcoholic beverages are permitted in clear, soft-sided containers (up to one liter), but glass, cans, and alcohol are banned. The venue offers diverse concessions, including local favorites like brats and cheese curds, with gluten-free and vegetarian options. Alcohol sales require ID for those 21+ and stop after the 7th inning for games or per event rules. Responsible drinking is enforced; intoxicated guests may be ejected. Water fountains and bottle-filling stations promote sustainability. For premium seating, club-level dining provides upscale menus. Allergies? Inform staff – many stands label ingredients. This policy balances convenience with revenue, ensuring a fun, safe vibe.
Payment Options
American Family Field is cashless, accepting major credit/debit cards, Apple Pay, Google Pay, and contactless methods at all concessions, shops, and parking. ATMs are available for cash withdrawals, but using cards speeds transactions. Brewers gift cards and mobile wallets are encouraged. For parking, prepay via the Ballpark app to save time. This shift to cashless operations post-pandemic enhances efficiency and reduces contact.
Photography and Recording
Personal photography and non-professional video are allowed for non-commercial use, but tripods, monopods, and detachable lenses are prohibited. Flash photography is discouraged during play to avoid distracting players. Professional equipment requires media credentials. Livestreaming or recording for profit is banned and could result in ejection. For concerts, artist-specific rules may prohibit all recording – check in advance. Drones are strictly forbidden. This policy protects intellectual property while allowing fans to capture memories.
Prohibited Items
A comprehensive list ensures safety: weapons (guns, knives), fireworks, laser pointers, noisemakers, signs over 18″ x 24″, umbrellas, selfie sticks, hard-sided coolers, illegal substances, and professional cameras. Banners must be family-friendly and not obstruct views. Balloons, beach balls, and inflatables are out during games. Tailgating grills must be extinguished before entry. Violations lead to confiscation or denial of entry. Review the full list on brewers.com for updates.
Smoking Policy
American Family Field is smoke-free, including cigarettes, e-cigarettes, vaping, and tobacco products. Designated outdoor smoking areas are available near exits, but re-entry isn’t guaranteed. This applies to all indoor and outdoor spaces within the stadium footprint, promoting health and comfort. Violators face ejection and fines under Wisconsin law. In addition to these, be aware of venue-specific policies like weather protocols (roof closes for rain) and lost-and-found procedures at guest services. Respect fellow fans by following ushers’ directions. For a seamless visit, download the MLB Ballpark app for maps, tickets, and real-time updates. By adhering to these rules, you’ll contribute to the vibrant atmosphere at this beloved Milwaukee landmark.